Logos and other visual identities define brand value of businesses. All global companies invest huge funds to create memorable logos. They aim to convey an intended brand message. But the ways to design company logos have changed a lot in the modern digital era. In the pre-digital era, logo designs followed some key design standards.
There were little technological changes happening back then. The logos appeared in limited channels such as print media and TV. Today, the social media has replaced the traditional branding concepts.
Marketers recognize and acknowledge brands that interact in real-time with target consumers. Also, brands have to engage users across hundreds of different social channels including video platforms, websites, digital publications, messaging apps and offline channels. A challenge faced by logo designers today is that each channel is different from the others in many ways.
This is the age of dynamic branding. Marketers must reach to all the channels to address their audience. So, logo designs are flexible and open to the requirements of dynamic branding. Dynamic branding may be today’s buzzword but it had started in the 1980s when MTV logo design appeared.
The entertainment company’s logo was the first dynamic design of its kind. It appeared as an animated symbol in different colors. The dynamic logo represented the ever-changing styles of the music company. Rio 2016 Summer Olympic Games logo and Adobe logo are among many examples of dynamic logos.
In the pre-digital era, logo designs followed some key design standards. There were little technological changes happening back then. The logos appeared in limited channels such as print media and TV. Today, the social media has replaced the traditional branding concepts. Make sure that your logo becomes a visual identity compatible across all channels.
Below are 6 top reasons to invest in a professional logo design:
- A great logo gives a great first impression
- Designed with a concept and strategy of a professional
- A good logo gives your business an identity & makes it easier to build your brand
- Your logo will help you to project a professional image
- You will get the correct formats and variations for all media
- You will see a return on your investment
Professional logo design can help you to achieve all of the above. Hiring a designer to create a unique logo to represent your brand could mean the difference between dwindling interest and instant success.
In business, time is money, so here are some more reasons why you should put effort into getting your professional logo right from the start.
Logo Design Process
- Design Brief
- Get to know the client’s business.
- Research
- Conduct research focused on the industry, its history, and competitors.
- Brainstorming
- Conceptualize ideas and make decisions on the possible design directions.
- Sketching
- Develop the logo design concepts around the brief and research.
- Design Execution
- Select Promising Logo Design concepts and execute them digitally.
- Presentation
- Present logo design concepts in context of applications relevant to the client.
- Revisions / Approval
- Make change if necessary. Together with the client arrive on the best solution.
- Delivery
- Deliver the final logo artwork and identity guidelines.
Best logo Design Package
✅ No Free Demo / Samples
✅ 3 Creative and Unique Logo Design
✅ 3 Revision Option
✅ Logo Intro Video (1)( No customization Option)
✅ 2D/3D both logo design
✅ All Source files- PDF, CDR, PNG, JPG
✅ 48-72 Hours Delivery
✅ Full Advance Payment