Logos and other visual identities define brand value of businesses. All global companies invest huge funds to create memorable logos. They aim to convey an intended brand message. But the ways to design company logos have changed a lot in the modern digital era. In the pre-digital era, logo designs followed some key design standards.
There were little technological changes happening back then. The logos appeared in limited channels such as print media and TV. Today, the social media has replaced the traditional branding concepts.
Marketers recognize and acknowledge brands that interact in real-time with target consumers. Also, brands have to engage users across hundreds of different social channels including video platforms, websites, digital publications, messaging apps and offline channels. A challenge faced by logo designers today is that each channel is different from the others in many ways.
This is the age of dynamic branding. Marketers must reach to all the channels to address their audience. So, logo designs are flexible and open to the requirements of dynamic branding. Dynamic branding may be today’s buzzword but it had started in the 1980s when MTV logo design appeared.
The entertainment company’s logo was the first dynamic design of its kind. It appeared as an animated symbol in different colors. The dynamic logo represented the ever-changing styles of the music company. Rio 2016 Summer Olympic Games logo and Adobe logo are among many examples of dynamic logos.
In the pre-digital era, logo designs followed some key design standards. There were little technological changes happening back then. The logos appeared in limited channels such as print media and TV. Today, the social media has replaced the traditional branding concepts. Make sure that your logo becomes a visual identity compatible across all channels.
What are the benefits of a Professional Logo Design?
Below are 6 top reasons to invest in a professional logo design:
Professional logo design can help you to achieve all of the above. Hiring a designer to create a unique logo to represent your brand could mean the difference between dwindling interest and instant success.
In business, time is money, so here are some more reasons why you should put effort into getting your professional logo right from the start.
A Great logo gives a great first impression
They say that customers make a decision on a business within the first third of a second of their first encounter. Often, your logo and company name is the first thing that they see, so sometimes a well-designed logo is enough to hook a potential customer.
The color, font, size and style of the logo says a lot about a business, so you’ll want to make sure that it represents who you are and what you supply.That’s why it’s important to enlist the help of a professional. They will take the key messages of your business and turn them into a visual icon that will catch people’s attention and encapsulate your brand.
Logo Design Process
Best logo Design Package
✅ No Free Demo / Samples
✅ 3 Creative and Unique Logo Design
✅ 3 Revision Option
✅ Logo Intro Video (1)( No customization Option)
✅ 2D/3D both logo design
✅ All Source files- PDF, CDR, PNG, JPG
✅ 48-72 Hours Delivery
✅ Full Advance Payment
Corporate Package
✅ No Free Demo / Samples
✅ 4 Creative and Unique Logo Design
✅ 4 Revision Option
✅ Logo Intro Video (2) (No customization Option)
✅ Visiting card Design
✅ Letterhead design
✅ Envelope design
✅ 2D/3D both logo design
✅ All Source files- PDF, CDR, PNG, and JPG.
✅ 48-72 Hours Delivery
✅ Full Advance Payment
Required Documents for Logo Design
Company Name
Adhaar Card
Pan Card
Email-id
Mobile No.
Provide information about your business
Describe your product, target audience and industry
Provide your company slogan (if any)